{"id":1422,"date":"2022-03-30T14:05:31","date_gmt":"2022-03-30T12:05:31","guid":{"rendered":"https:\/\/espacioaretha.com\/explora\/?p=1422"},"modified":"2022-04-28T18:30:33","modified_gmt":"2022-04-28T16:30:33","slug":"experiential-summit","status":"publish","type":"post","link":"https:\/\/espacioaretha.com\/explora\/experiential-summit\/","title":{"rendered":"Experiental Summit 2022"},"content":{"rendered":"\n<p>Se analizar\u00e1n los cambios que est\u00e1n surgiendo en la forma de comunicarnos con el cliente en un entorno con fronteras cada vez m\u00e1s difusas entre canales y soportes, pero siempre desde una visi\u00f3n humana de la relaci\u00f3n de las marcas con los clientes. Los temas y enfoques a tratar ser\u00e1n:<\/p>\n\n\n\n<p>La emoci\u00f3n que se transmite en un espacio f\u00edsico con est\u00edmulos sensoriales y la atenci\u00f3n personal y humana que son las se\u00f1as de identidad tradicionales del retail y c\u00f3mo se puede transmitir esta emoci\u00f3n en un entorno digital.&nbsp;<\/p>\n\n\n\n<p>C\u00f3mo se aplican las nuevas tecnolog\u00edas a la hora de enriquecer esta experiencia de cliente en espacios h\u00edbridos y digitales.<\/p>\n\n\n\n<p>El desaf\u00edo de gestionar una ingente cantidad de datos y c\u00f3mo transformarlos en conocimiento para mejorar esta experiencia cliente y la rentabilidad.<\/p>\n\n\n\n<p>\u00bfEs ahora cuando el cliente ha tomado consciencia de su poder y c\u00f3mo lo ejerce en su relaci\u00f3n con las marcas?<\/p>\n\n\n\n<p>La experiencia del empleado y su papel en la gesti\u00f3n eficaz de la experiencia cliente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el marco del experiential Summit y como empresa asociada de AER ( Asociaci\u00f3n Espa\u00f1ola de Retail), Aretha, representada por su CEO Fco. Javier Blanco Pascual,ha sido invitado por AER en la mesa redonda organizada sobre la \u201cExperiencia cliente en retail\u201d, en la que se abordar\u00e1n temas relacionados con la integraci\u00f3n entre emoci\u00f3n y tecnolog\u00eda.<\/p>\n","protected":false},"author":5,"featured_media":2062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[52,90],"class_list":["post-1422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-y-ferias","tag-retail","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experiental Summit 2022<\/title>\n<meta name=\"description\" content=\"Aretha Explora es una plataforma de contenidos e inspiraci\u00f3n sobre arquitectura, dise\u00f1o y mucho m\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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